ETHNIKOS and Mavis Education Partnership


Chizaram Ucheaga – “2017 is our year of Strategic Partnerships: Glad to announce our partnership with Ethnikos Collection to digitize their catalogue of children’s toys to work with the Mavis Pen. With this collaboration, we are expanding into the Early Childhood Development (ECD) space to improve learning for young children (ages 1 – 5) using exciting children’s stories, rhymes and songs. Our goal is to help reach disadvantaged children across Nigeria in IDP Camps, public schools and in various communities to help improve their learning through the power of play.
#education #Education4All #MavisPen #TalkingBooks #literacy #play #LearningGeneration #LeaveNoChildBehind #alphabet #story #song #child #children #learn #rhyme #nigeria #ethnikos #mavis


Ethnikos Toy Drive

‘Children from all walks of life love receiving gifts and especially toys

Ellieko the ElephantThe Founder of Ethnikos Toy collection, Ajuma Ataguba is proud to announce and invite the general public to join and support the Ethnikos Toy Drive .The aim is to help displaced children recover from trauma and develop through playing and learning using specially-designed Ethnikos toys. The current humanitarian crisis in Nigeria reveals that there are approximately 3.3Million displaced persons out of which 70% are children.


  • Toys provide psychological first aid and counselling in times of conflicts emergencies. The use of toys enables children to transfer anxieties, fears, fantasies, and guilt to objects rather than people.‘Play therapy, is to children what counseling or psychotherapy is to adults.
  • The vital tools children use in play are toys and they stimulate learning. Play is a direct contributor to a child’s education and developement. The appropriate toys aid a child in developing physical, cognitive, social and emotional skills.


The aim is to donate 25,000 brand new toys to 25,000 children in IDP camps, orphanages and other shelters across Nigeria by Christmas.

The cost of each toy is four thousand naira (₦4,000) only. We are looking for at least 25,000 people or more who can please help us make this happen by donating funds towards buying the toys.

DISTRIBUTION: Partner Charity organisations are collaborating on this Toydrive to ensure these disadvantaged children receive their toys. 2015-08-11 12.52.26 s

These organisations are:

WOTCLEF-Abuja,Children and Youth Protection Foundation(CYPF),Hope Aid Organisation-Abuja, Bethesda Child Support Agency-Lagos, Sesor Empowerment Foundation-Lagos,

IDP Camp visit: Our First visit took place on Wednesday, 26th August and we left with a promise of returning with more toys. The children are waiting expectantly !

20150826_121452 sDonations are payable to:

The Learning Gate, GT Bank 0159947903

Spread the Word, Join The movement!

Let’s make the world special for a child!

An awareness event will take place on 5th September,2015 in Abuja.Be there!

Contact: Ajuma Ataguba ,Founder ‘One Million Toys For One Million Kids In Need’ Project

@ 08023147597,

Ajuma Ataguba talks ‘ETHNIKOS’ on NTA ‘Weekend Deal’


Ajuma speaks on Nigerian Television Authority about child development through the ‘power of play’ using her Toy collection ETHNIKOS Toys.

“Play is the highest expression of human development in childhood, for it alone is the free expression of what is in a child’s soul.”-Friedrich Froebel (founder of the concept of kindergarten.

Join us this month as we begin the ‘ ETHNIKOS Christmas Toy Drive’. Lets put a smile on the face of ‘Children In Need’ ……. Coming Soon.!

Ajuma – Founder,One Million Toys For Million Kids In Need!

WEConnect 5 Year Report: ETHNIKOS Testimonial

Weconnect 2015 Annual ReportThe 5 Year report of WEConnect International was released recently. It’s amazing to see how this organization has achieved measurable impact in a very short period of 5 years, since its inception. WEConnect International is now present in 17 countries and has certified 611 Women Business Enterprises’ as being qualified to do business with multinational organizations, whilst 3,902 self-registered women businesses are also a part of the eNetwork. WEConnect has conducted 143 market access trainings and had an attendance of 6,643 women attending in different parts of the world. As at March, 2015 the organization boasts of over 60 corporate members.

ETHNIKOS toys happens’ to be part of the impact story and our testimonial is shared on page 11 of the organization’s 5 YEAR report . Click on this link to read the 2015:5 Years Building Inclusive Growth report !

At the first WEConnect International Exhibition and Matchmaker event in Nigeria which took place on 4-5 May,2015 in Lagos , ETHNIKOS was matched with Procter & Gamble, NBC(Coca –Cola), Etisalat, Dangote, Exxon Mobil , Cadbury, Access Bank, Next Cash and Carry, Hilton . The matchmaker sessions created the opportunity to have one on one sessions with procurement managers from these companies. The networking was great and the beauty of it all is that it happened all under one roof .We are now following up on our proposals.

Elizabeth  and Ajuma

Elizabeth and Ajuma

2015-05-05 14.58.14

Ajuma,Elizabeth and Comfort Sakoma(ED-WEConnect Nigeria)

The icing on the cake was that we had Elizabeth Vazquez the founder of this great organisation join us and spur us on to greater heights.

I’m happy to be a WEConnection!

To learn more about how to join this great community Click here!

Written by : Ajuma – Founder ‘ETHNIKOS One Million For One Million Kids in Need Project’

The Social Entrepeneur

Thomas Fieldman “One of the newest figures to emerge on the world stage in recent years is the social entrepreneur. This is usually someone who burns with desire to make a positive social impact on the world, but believes that the best way of doing it is, as the saying goes, not by giving poor people a fish and feeding them for a day, but by teaching them to fish, in hopes of feeding them for a lifetime. I have come to know several social entrepreneurs in recent years, and most combine a business school brain with a social worker’s heart. The triple convergence and the flattening of the world have been a godsend for them. Those who get it and are adapting to it have begun launching some very innovative projects.”
Thomas L. Friedman, The World Is Flat: A Brief History of the Twenty-first Century

Thomas Loren Friedman (born July 20, 1953) is an American journalist, columnist and author. He writes a twice-weekly column for The New York Times and has written extensively on foreign affairs including global trade, the Middle East, globalization, and environmental issues, and has won the Pulitzer Prize three times .Wikipedia

#Bring back our Childhood

unicef According to UNICEF approximately 60% of out of school children live in the northern part of the country(a shocking number indeed).UNICEF has helped more than 40,000 refugee and displaced children access education since the beginning of 2015. Find out more here: So how can we help support this work ? Through our initiative ‘One Million Toys for One Million Kids in Need‘,we can give these children psychological first aid whilst also learning through the power of play.Support the cause here!

What is Play?

friedrich froebel

“Play is the highest expression of human development in childhood, for it alone is the free expression of what is in a child’s soul.”-Friedrich Froebel (founder of the concept of kindergarten)
Friedrich Wilhelm August Fröbel was a German pedagogue, a student of Pestalozzi who laid the foundation for modern education based on the recognition that children have unique needs and capabilities. Wikipedia

Happy NAIJA Elections!

IMG-20150310-WA0001As we head out to the polls on Saturday the  28th day of  March ,2015  here’s wishing all Nigerians a happy and peaceful voting day. Please shun violence and exercise your rights in the most civil manner through the ballot box.Remember that it’s a free world and we must respect each others choices. ,

My charge to the electorate is to keep the pressure on after the elections by seeking the appropriate channels of holding elected officials accountable. I’m happy to be a part of Nigeria’s history at such a time as this and to be a witness of an emerging populace that is sensitized about politics and governance. My brothers and sisters let’s channel this strength appropriately.

In the past few months , I’ve seen  the power of technology at play in the campaigns and  also  lots of creative and innovative  stuff done by Nigerians on social media platforms .I hope to see a honing of these talents after the elections and beyond .

On the lighter side  the GEJ/GMB Asoebi (uniform ) is still available up till tomorrow evening.Here is the  the sample below.Ha ! ha ! ha!


Arise O Compatriots!

By Ajuma Ataguba

Ajuma  is the founder of ‘Ethnikos One Million Toys for One Million Kids in Need Project’